Reblogged from www.sagetopia.com

Here at Sagetopia, we believe that we can bring about real change in the world through great design. We were given the opportunity to brand an event for the Loudoun County Chamber of Commerce. The chamber’s “Healthy Business Series” event offers their members a great way to show commitment to healthy living, and to support Mobile Hope. Mobile Hope supports hundreds of children in Loudoun County who are either homeless or at risk of homelessness.

The inaugural Superhero 5k Run/Walk and Kids FUN RUN is set to become an annual event in the Loudoun County region, where kids and adults can run and raise money for this worthy cause.

From the beginning we were drawn to superhero comic book elements, with fun speech bubbles, bright colors and action-packed story panels. We also wanted to create a unique mark that could serve as the event’s face. We created several different looks before narrowing down our sketches to what we liked the best!

After a bit of refinement we were able to create just the right smile and superhero hair flip – Have a look!

For the event’s logo, we also wanted to incorporate a fun custom logotype with our superhero symbol. With this composition, the imagery and logo work together or independently, making it versatile for such a promotional item heavy campaign. When we fused the elements together, Lucas Loudoun was born!

Branding this event proved to be both fun and rewarding, but that is only half the battle! We hope to see hundreds of supporters on race day. Become a hero and register by visitingwww.loudounchamber.org/Hero. See you there!